In this, the fifth installment of the word of mouth strategy series, the topic centers on your employees and subcontractors.
The first four posts of the series can be found in these links:
Including employees and subcontractors in your word of mouth strategy takes on added importance when you consider that they are going to talk about your construction company one way or another.
Ensuring you give them the tools and information to make what they tell others correct and positive can't be left to chance.
Building Opportunity
When your employees understand that every job you get is an opportunity to apply for the next job, there is added impetus to perform well. Most construction workers and many office-support staff probably don't think of themselves as part of the sales force or the customer service department. But they are.
It is essential to realize that they are part of maintaining a positive image. Help your employees and subs remember that people choosing your construction business select your service to showcase an aspect of themselves.
Here are two examples:
A general contractor wants a smooth-running, under budget, on-time completion of his job. He wants his subs to make him look good. It's a leap of faith for a GC to trust you with building a vision on budget, on schedule, and with attention to quality.
A homeowner may desire peace of mind, a boost in property value, or an increased love of their home's esthetics. They want a team made up of people who are dedicated, professional, thorough, accommodating, responsive, hardworking, committed to excellence, and nice!
Building Success
Excellence at your trade combined with genuine customer care is vital. It isn't a matter of telling your employees and subs to "be nice," although that is one crucial aspect.
The most important word of mouth strategic point to remember when dealing with your employees and subs is that what you fill a cup with is what flows out of the cup.
Lead your team to success with examples like this:
Overcome obstacles with a proactive approach
Be a collaborative partner
Commit to the success of each project
Give clear, consistent, and timely communication
Be organized and professional
Incorporate an eye for detail
Have outstanding subject matter expertise
Be resourceful, responsive, and flexible
Follow the leader is more than a children's game. It is the most effective way to get people to do the things you want them to do. It's true, and the walk must match the talk.
On the Job and Off
Keep in mind that most people (including your team) want to know they are part of something bigger than themselves.
They want to be able to say:
We're the best at (whatever) in (wherever.)
I'm part of a winning team.
My job gives me a sense of purpose beyond financial success.
You can't force your employees to say only good things about your construction company, but you can give them plenty of reason to do so. Plus, it is quite beneficial if you show them how.
One Last Thought
When your employees speak, people are listening. Do everything in your power to give them a reason to speak highly of you and your construction business.
Next up is the last installment of this word of mouth series. It will center on Clients and Customers.
Construction Contractors look to The Profit Constructors to provide advocacy in dealing with:
Clients and customers
Employees and subcontractors
Vendors and service providers
Governmental entities
Working with The Profit Constructors gives Construction Contractors the means to organize their operations in ways that help them:
Remain informed
Avoid hassles
Reduce risks
Be future-ready
Ready for action? Or want to know more? Get in touch today to schedule a complimentary discovery call. New possibilities await. 866-629-7735