Yvonne Root
The Jazz Guide to Putting Swing into Your Construction Business
Duke Ellington, Louis Armstrong, Ella Fitzgerald, and a slew of other artists have recorded the iconic jazz hit “It Don’t Mean a Thing...
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Yvonne Root
- May 25, 2022
- 2 min
The Hero!
Hero or Supporting Actor I want to be the hero of my stories. You do too. It isn’t about being the prince or princess; it is about being...
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Yvonne Root
- Mar 30, 2022
- 2 min
Profit is Not a Dirty Word
Some tend to think of “profit” as a dirty word. We disagree! Dictionary Examples Dictionaries provide a basic understanding of the...
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Yvonne Root
- Mar 23, 2022
- 2 min
How to Stay on “The List”
How to Stay on “The List” of Your Preferred GCs The most important part of making sure you stay on the list of your preferred general...
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Yvonne Root
- Mar 2, 2022
- 2 min
The Financials GCs are Looking For
The Financial Documents GCs Want to See While it may seem that General Contractors who ask for your financial information are using a...
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Yvonne Root
- Oct 6, 2021
- 3 min
Keywords in Construction SEO
Finding the Treasure of Keywords No, the treasure isn’t found at Oak Island, The Superstition Mountains, or the bottom of the sea. The...
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Yvonne Root
- Apr 7, 2021
- 3 min
Employees and Subcontractors WOM series
In this, the fifth installment of the word of mouth strategy series, the topic centers on your employees and subcontractors. The first...
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Yvonne Root
- Jan 13, 2021
- 6 min
5 Ways A Construction Contractor Stands Out
It is in the potential. And it is looking outward. The potential clients who need your services aren’t mind-readers. You must tell them...
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