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There is No Hope in Hope
Hoping Isn’t Enough Similar to tossing a multitude of coins into a wishing well, hope is without foundation if there is nothing backing...

Yvonne Root
Oct 28, 20213 min read
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The Story of Client Convenience
There has been a focus on using SEO to improve your online presence within our last three posts. If you haven’t already checked them out...

Yvonne Root
Oct 20, 20212 min read
13 views
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The Marketing Tool You Wish You Understood
Question: How can I get my construction company noticed online? Answer: Rev up your Search Engine Optimization. Like many other...

Yvonne Root
Oct 14, 20212 min read
20 views
1 comment


Keywords in Construction SEO
Finding the Treasure of Keywords No, the treasure isn’t found at Oak Island, The Superstition Mountains, or the bottom of the sea. The...

Yvonne Root
Oct 6, 20213 min read
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How SEO Works for Construction Contractors
Perhaps you’re one of those construction contractors who feel like this: I nicknamed my cat “The Vast Majority of Social Media” because...

Yvonne Root
Sep 29, 20212 min read
18 views
0 comments


Finding the Right IT Specialist
Take a look at the first stanza of Henry Wadsworth Longfellow’s poem, “There was a little girl.” There was a little girl, Who had a...

Yvonne Root
Sep 22, 20213 min read
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1 comment


Information Technology Information
Engaging a specialized Managed Information Technology Service Provider makes owning a construction company less risky, more apt to...

Yvonne Root
Sep 15, 20213 min read
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Some Good Ol’ IT History
Although some would deny it, Construction Contracting and Information Technology walk hand in hand. What puts this hand-holding couple...

Yvonne Root
Sep 9, 20212 min read
22 views
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Be Careful Who You Associate With
No, this isn’t about your mom warning you to get away from “the wrong” crowd. This is a call to action concerning upping your game. Get...

Yvonne Root
Aug 25, 20212 min read
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Association Membership – Now What?
So you’ve joined a construction-related association – where do you go from here? In our post, Construction Associations for Profit and...

Yvonne Root
Aug 18, 20217 min read
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Make Prioritizing a Priority
Effective Construction Contractors Prioritize On any given day, the following potential priorities may shift and move from one position...

Yvonne Root
Jul 21, 20213 min read
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You Already Have a Mission Statement
Mission Statement Every construction company has a mission statement. The only question is whether the statement is: Intentional Informed...

Yvonne Root
Jul 14, 20212 min read
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Efficiency Matters
A loving and caring marriage doesn’t necessarily follow a full-out gorgeous wedding. In the same way, knowing a few efficiency techniques...

Yvonne Root
Jul 7, 20214 min read
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Setting Your Accounting Staff Up – For Success
They go by several different titles. It could be they are the bookkeeper. Other titles we’ve heard are accountant, controller, accounting...

Yvonne Root
Jun 16, 20213 min read
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Leadership Means Growing – part 5
Most folks tend to think of growth as getting bigger. And that is a way people, things, and construction businesses grow. But there are...

Yvonne Root
Jun 9, 20213 min read
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Great Expectations in Leadership part 4
Excellent leaders enable others to act. They empower people to step up and become leaders themselves. “Before you are a leader, success...

Yvonne Root
Jun 2, 20214 min read
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Convictions Required for Leadership part 3
Perhaps one of the best examples in recent history of a leader being able to inspire a shared vision is Martin Luther King Jr. His “I...

Yvonne Root
May 26, 20212 min read
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Humility – the Path to Leadership part 2
It May Not be What You Think The concept of humility has gotten a bum rap over the last decades. People think showing humility will label...

Yvonne Root
May 19, 20213 min read
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Can We Do It Again?
Typically, traditions are associated with holidays. Usually, the aspects considered are which meals are prepared, where the ornaments or...

Yvonne Root
Apr 28, 20213 min read
11 views
0 comments


OK, Now Jump!
Take a Leap You probably don’t strap a sizeable elastic cord around your ankle several times a week and jump off the edge. But if you’re...

Yvonne Root
Apr 21, 20213 min read
9 views
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