• Yvonne Root

Construction Associations for Profit and Pleasure




If you are unsure of the ROI of joining a construction association, you may not have considered the various benefits. Read on.

What You Get Out of It

On any given association website, you will likely encounter a “why join” list that may include things like this:

  • Political advocacy

  • Network of peers

  • Discounts or special access to various events or activities

  • Information concerning local codes changes, licensing, municipal mandates, and so on

  • Project opportunities

  • Group purchasing

  • Enhance credibility with consumers

and more


Hidden Benefits

While many associations endeavor to provide a list of membership benefits, it is more challenging to discuss the hidden benefits. The following list will give you an idea of those harder to list or describe what’s-in-it-for-me aspects.

  • Opportunity to diversify and expand your skillset

  • Space to increase your qualifications, and therefore, your marketability

  • Ability to attend multiple conferences, seminars, and learning sessions at reduced or no cost

  • Promotion of the industry to potential employees

  • Gain leadership experience

  • Engage in multiple learning opportunities

  • Get in on the upcoming news concerning your trade

  • Grow your name and brand recognition

  • Be aware of opportunities to buy other businesses or sell your own

  • Increase connections for professional interaction and development

  • Gain moral support

  • Remain motivated


Mission-Based Benefits of Membership

Whether Aristotle did indeed say, “The whole is greater than the sum of its parts,” may be up for debate, but the truth of the statement is known and understood.


Whether it’s repairing a roof on a women’s shelter, selling tickets to support a charity, bowling for bucks, or some other means of supporting the community, the mission is accomplished faster, easier, and with enjoyment in a group.


Taking part in Association-sponsored fundraisers, action teams, or other means of giving back to the community means you become one of the parts that in turn becomes greater.


In this aspect, if you’re looking for direct payback as an association member, it can be less evident. But if you want the payback associated with feelings of accomplishment and community support, then this benefit is enormous.


Profit

Associating with like-minded folks in a trade association has a few other benefits that you should consider. You can:

  • Gain business insights

  • Pass on what you’ve learned

  • Receive industry-specific awards


All this means that membership in associations is one crucial piece of improving many aspects of your construction company – therefore leading to better profits.


Pleasure

Many associations offer events and occasions to get together, just for the fun of it. While often there is a fund-raising aspect, that very well may heighten the pleasure. Here are a few examples of the types of pleasurable activities you might find in your local construction association:

  • Sporting Clays

  • Motorcycle riding

  • Bowling

  • Group attendance at professional sporting events

  • Shared meals

  • Holiday parties

  • Golfing

  • Camping or other types of retreats

  • Plus tons of other options


Concluding Food for Thought

Your personal investment enhances the group as well as your benefits.


“We make a living by what we get, but we make a life by what we give.” – Winston Churchill


“Those who are happiest are those who do the most for others.” – Booker T. Washington


“When you dig another out of their troubles, you find a place to bury your own.” – Unknown


Find out more about why you should join a trade association at The Construction Junction Podcast episode 8 (on YouTube or your favorite podcast channel) where Tonya interviews Josh Umar Executive Director at American Subcontractors Association of Arizona (ASA) and Dick Roberts President of the board of directors at ASA. Be sure to listen through to the end. There are fun things happening in the last few minutes of the podcast.



Construction Contractors look to The Profit Constructors to provide advocacy in dealing with:


Clients and customers

Employees and subcontractors

Vendors and service providers

Governmental entities


Working with The Profit Constructors gives Construction Contractors the means to organize their operations in ways that help them:


Remain informed

Avoid hassles

Reduce risks

Be future-ready


Ready for action? Or want to know more? Get in touch today to schedule a complimentary discovery call. 866-629-7735

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