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  • Writer's pictureYvonne Root

Be Careful Who You Associate With

No, this isn’t about your mom warning you to get away from “the wrong” crowd. This is a call to action concerning upping your game. Get more traction by associating with your clients and potential clients – where they’re already hanging out.

What we are talking about is going where your clients go, hanging with the best of your clientele, creating relationships with your potential customers by strategically joining one or more associations outside your trade association.

Be Aware of Where Your Potential Clients Are!

Your potential clients are already gathered up within their own trade associations. For example, if you own a construction company operating in Arizona and you want to be known as the premier storage unit builder in Arizona, then joining a group like Arizona Self-Storage Association (AZSA) is a critical move.

Or, if your construction business has the skills to build or maintain golf course facilities then becoming a member of the National Club Association makes sense.

Another option may be joining the National Restaurant Association if your crew’s skillset leans toward the special concerns connected to building food service establishments. Here, see for yourself what the folks at the National Restaurant Association say about the benefits of joining their group as an allied member.

Know What to Expect

The following steps are not necessarily achieved in this order, although it is the most likely path. And notice the opening word of the steps. In each instance, you get something.

  • Acquire access to vital resources

  • Gain a new or enhanced perspective

  • Increase credibility – from website badges to personal introductions

  • Develop high-level referral sources

  • Attain a-level clients

The formula is simple, all along the way you’re working with others in ways that will be beneficial to all involved. The actions you take are:

  • Learn new things

  • See things you might have missed without benefit of the connection

  • Achieve a higher level of trust (a two-way street)

  • Get better and more knowledgeable referrals (from members as well as other associate members)

  • Score better leads

Opportunity Abounds

  • Advance as a business owner

  • Gain a competitive advantage – people prefer to do business with folks they know

  • Develop your leadership and management skills – through volunteering and leading

  • Improve your mentoring skills

  • Grow new friends and associates

The message you send through active membership is heard by your colleagues, your team, your prospects, and your current clients.

Marketing the Natural Way

As always, marketing your construction company is about much more than ingenuous ads and sensational branding. Marketing is about building relationships. And although marketing the natural way takes time, the curve can be shortened through the involvement in “natural fit” associations.

You can shorten the curve even more quickly by showing up, becoming involved, and volunteering to serve.

Construction Contractors look to The Profit Constructors to provide advocacy in dealing with:

  • Clients and customers

  • Employees and subcontractors

  • Vendors and service providers

  • Governmental entities

Working with The Profit Constructors gives Construction Contractors the means to organize their operations in ways that help them:

  • Remain informed

  • Avoid hassles

  • Reduce risks

  • Be future-ready

Ready for action? Or want to know more? Get in touch today to schedule a complimentary discovery call. 866-629-7735


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