• Yvonne Root

You Already Have a Mission Statement




Mission Statement

Every construction company has a mission statement.


The only question is whether the statement is:

  • Intentional

  • Informed

  • and Note-worthy

OR (as is the case with most construction companies)

  • Accidental

  • Vague

  • and Poorly Explained


In the absence of a clearly defined mission, it’s significantly more difficult for leaders and other workers to determine long-term goals and the proper next steps.


The absence of such a statement almost always places the employees in the challenging and sometimes disastrous position of making it up as they go along.


Mission Statement = Road Map

Think of a mission statement as a roadmap for your construction company.

  • You can see the destination.

  • You can see the various ways of getting from “here” to “there.”


Listen up, this is important!


  • And importantly, your mission statement/roadmap indicates when you’ve gotten sidetracked, diverted, or lost.


Mission Statement = Why

A good mission statement provides the folks involved with the ability to assess where they are, how they are, and most importantly, why they are.


Let the “why” shine through, and often the “whine” goes away.


Mission Statement = Effective Difference

Your clients and your potential clients have a multitude of needs. Your construction company has finite resources. Understanding your mission, following that mission, staying on track gives you the means for reserving resources to be used in the most effective way to serve your clients well.


Mission Statement = Stability

Leadership in the absence of a good mission statement becomes an exercise in herding unicorns. Leaders are managing the interests of others and juggling requests while trying to stretch resources to cover everything and anything leading to overwhelming and divergent demand.


Leadership in the context of a good mission statement involves setting the direction, blazing the trail, encouraging others along the way, and keeping your employees and subs focused on the destination.


Mission Statement = Keeping the Main Thing the Main Thing

The development of a mission statement forces construction company leaders to cease busyness, take a deep breath, (and, with the aid of their financial documents) discover the essential business. The business that serves others well and produces profits.



Avoid Bad Infections

In the end, a construction contracting business that does not have an intentional mission statement deals in the vagueness of purpose that infects employees and subs, and clients. Remember that good mission statements have proven to be an effective means of immunizing. 😉


Want to have a headstart on writing a great Mission Statement? Check out this short video!






Construction Contractors look to The Profit Constructors to provide advocacy in dealing with:


  • Clients and customers

  • Employees and subcontractors

  • Vendors and service providers

  • Governmental entities


Working with The Profit Constructors gives Construction Contractors the means to organize their operations in ways that help them:


  • Remain informed

  • Avoid hassles

  • Reduce risks

  • Be future-ready


Ready for action? Or want to know more? Get in touch today to schedule a complimentary discovery call. 866-629-7735

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