• Yvonne Root

How SEO Works for Construction Contractors




Perhaps you’re one of those construction contractors who feel like this:

I nicknamed my cat “The Vast Majority of Social Media” because she doesn’t like me, follow me, or share anything.

And I nicknamed my dog “Number of Twitter Followers” because he doesn’t pay the bills, but he makes me feel important.


In that case, it might be time to get a new pet:

Then I nicknamed my tortoise “SEO” because he isn’t good at a quick return, but he lives on for ages when cared for and well-fed.


Consider This

This is how your potential clients are nothing like you – they can’t do what you can do; they need you.


This is how your potential clients are just like you – they use the tools available to find what they want, tools like word of mouth and online searches.


When construction companies use SEO properly, the inbound leads they receive complement and enhance the leads generated through referrals or other traditional advertising methods.


Search Engine Optimization (SEO) Accelerates

If you’ve been in the construction industry for a day or two, you already know that word of mouth and personal recommendations are gold when finding new projects.


You can boost your chance of discovering word-of-mouth gold by accelerating your online presence. And the not-so-secret ingredient of the boosting element is SEO.


The significant component of SEO is the ability to get online seekers to see and listen to you. It allows you to take a mediocre online presence to one that commands attention. It can be compared to the difference between a hastily sketched napkin plan and a complete set of operable blueprints.


SEO and the Power of Keywords

When You or your future clients use Friend Google (or any other search engine), the concept is simply this; a question has been asked, and the search engine scours billions of pieces of content trying to determine the appropriate answers.


The engine looks for web pages, blogs, page titles, social media, PDFs, images, videos, and keywords.


Yep, the mystery of SEO becomes less mirky when it is understood that keywords are the means of attracting the right crowd to your message. And, of course, your message is that you can meet the needs of your potential clients.


What’s Next?

Our next post will focus on keywords suited for SEO in the construction industry.


The Construction Junction Podcast (hosted by our founder, Tonya Schulte) will soon welcome Kelly Gonsalves of Totally SEO to provide more insight. We’ll give further information as it becomes available.



Construction Contractors look to The Profit Constructors to provide advocacy in dealing with:


  • Clients and customers

  • Employees and subcontractors

  • Vendors and service providers

  • Governmental entities


Working with The Profit Constructors gives Construction Contractors the means to organize their operations in ways that help them:


  • Remain informed

  • Avoid hassles

  • Reduce risks

  • Be future-ready


Ready for action? Or want to know more? Get in touch today to schedule a complimentary discovery call. 866-629-7735

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